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GEO Guides

Illustration representing structured data as a page-level signal branching into a resolved extraction outcome and an uncertain citation outcome

Does Structured Data Actually Help AI Citations?

Structured data reliably helps machines parse a page, but Google’s own documentation…

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Illustration showing a business entity named consistently across a webpage's title, body content and structured data

Entity Consistency for SEO, AEO and GEO

Why naming a business, product or person consistently matters for SEO, AEO…

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GEO score illustration showing a webpage's entity clarity and sourcing signals rolling up into a summary score

What Is a GEO Score and What Does It Measure?

What a GEO score typically measures, how these scores are usually built,…

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Illustration of a webpage claim paired with its source, structured to be easily cited

How to Make Content Easier for AI Systems to Cite

How to write claims that are specific, attributed and self-contained enough for…

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GEO Checker vs AI Visibility Tracker

The difference between a page-level GEO checker and a brand-level AI visibility…

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GEO audit checklist illustration showing a webpage being reviewed for entity clarity, sourcing and trust signals

GEO Audit Checklist for Webpages

A step-by-step checklist for auditing any webpage’s GEO readiness: entity naming, source…

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Comparison illustration showing SEO, AEO and GEO as three related but distinct disciplines applied to the same webpage

AEO vs GEO vs SEO: Complete Comparison

The full three-way comparison: what SEO, AEO and GEO each optimise for,…

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Generative Engine Optimisation illustration showing sources and entities converging into a trustworthy generative answer

Generative Engine Optimisation: How GEO Works

What GEO actually means, what a KDD 2024 study found influences generative-engine…

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